15.03.2023
Brand Me (BAM) Kick-off Meeting in Porto, Portugal
The first face-to-face project meeting of the BRAND ME (BAM) project was held in Porto, Portugal.
Our teammate Marco Roux attended the meeting where we had a general briefing about the project and brainstormed about the next steps.
We would like to thank Associação VR de Marketing for their great hospitality and highly professional organisational skills.
BAM proposes the elaboration of educational resources and instruments that fosters the participation of youth in the labour market and develops their professionalism, in view of gaining skills and integrating and becoming more recognized and competitive in the labour market. The project will also strive to strengthen the profiles of professionals operating in this sector, by increasing the awareness of the need to develop career paths from the early stages of life and later.
Project objectives:
– identify and define the 12 essential digital presentation skills to support youth workers to train NEETs on the topic of personal branding;
– create the most relevant educational resources responding to 12 skills and competencies in personal branding strategies and practices;
– reduce the employment mismatch, by training youth in the NEET group;
– inspire youth to continue developing their careers and promoting themselves.
#BrandMe #personalbranding #marketing #youth #Erasmusplus #NEETs #labourmarket
